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THE BIG TEXAN STEAK RANCH

THE BIG TEXAN STEAK RANCH

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Mat Trachsel


Free Account, Reichenbach

THE BIG TEXAN STEAK RANCH

In 1960, the Big Texan Steak Ranch opened it's doors alongside old Route 66 in Amarillo, Texas. On evening a hungry cowboy ventured in bragging that he was so hungry that he could "eat the whole, darned cow." Big Texan founder, R.J. "Bob" Lee started cooking him steaks. When the cowpoke finally hollered "calf rope," he had consumed 4 1/2 pounds of tasty Texas beef. Bob vowed from that day forward the dinner would be served "FREE" to anyone who could consume it in one hour.

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